A new music video from a Toronto band has an unlikely star: the No Frills at Dufferin Shopping mall.
Grocery retail outlet shelves highlighted by the signature No Frills brilliant yellow deliver the backdrop for a new music video clip from Arkells for the track “Just one Matter I Know.”
The video for the upbeat track exhibits the associates of the band doing a little something we have all wished we could do for a though now: prancing close to a supermarket without having masks on (the video clip was shot exterior of open several hours).
It is really not the to start with time No Frills has cropped up in pop lifestyle, and it truly is not the initially time the chain has turn out to be a element of the new music planet. In addition to receiving consideration with unusual marketing strategies like merch, online video games and beer, No Frills even has their have album.
When No Frills has a special, quirky tiny area in the hearts of Canadians, the No Frills at Dufferin Mall is even additional surprisingly sentimental to men and women in Toronto exclusively.
A “Soiled Duff” parody account committed to the mall even shouted out the movie.
In their own Instagram put up on the band’s official account, guide singer Max Kerman exposed that he experienced a personal connection to the shop and went buying there with his mom on Saturdays in the course of his childhood.
The online video was directed by buddy of the band Mark Myers, and it was shot just with him and the band in the area.
“It can be the grocery shop my family went to when I was expanding up. I have so lots of recollections of going to Dufferin Mall. The current No Frills is really really fancy in contrast to what it seemed like in the 90s. Andrew and Shelley, the proprietors, have accomplished a truly nice career with it,” Kerman tells blogTO.
“We attained out to the retail outlet a couple weeks back, and they permitted us to shoot on a Sunday night after they shut for the night. We needed a colourful place with a ton of chaotic space to roam.”