September 19, 2021

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World-Class Entertainment

Purple Velvet: Queendom Album Overview

4 min read

When K-pop woman group Pink Velvet debuted in 2014, it was unclear how well the then-quartet would fare. “Joy” felt like a revamp of Pass up A’s “Breathe”—quirky and pleasurable but unconvincing as a initial impact. It was followed by a address of “Be Natural” that was far too devoted to the unique to showcase Red Velvet’s creativity. Then, 50 percent a 12 months and a single additional member afterwards, they produced two again-to-again singles that catapulted them into K-pop’s upper echelon: “Ice Cream Cake,” a sneering cheerleader romp with new music box melodies, Brill Developing woman-team harmonies, and a Skrillex-like buzz, and “Computerized,” a slick and luxurious ’90s R&B keep track of. These two music were being emblematic of their “red” (upbeat) and “velvet” (slower) sides, respectively, but much more importantly, they foretold their extraordinary assortment.

Purple Velvet’s discography serves as a convenient entry stage for individuals interested in what present-day K-pop does best. For a a person-upping of a important Western pop single, there’s “Dumb Dumb,” which transforms “Bang Bang” into an even far more boisterous kitchen area-sink frenzy. For Korea’s timeless really like for Yours Definitely-period Ariana Grande, there’s the unassailable “Chat to Me.” For a top-shelf K-pop tune motivated by Ghost City DJ’s’ “My Boo,” there is the heartfelt “Blue Lemonade.” There are definitely singular moments, also. “Lousy Boy” is a single of the only K-pop music to essentially come to feel captivating, its bassline and synths playfully grinding on every other, while “RBB (Seriously Terrible Boy)” is developed on an outrageous assortment of campy whistle-sign up shrieks and vocal heat-ups. The group’s very first two albums, The Crimson and Excellent Velvet, are between the strongest albums in contemporary Korean audio historical past, regardless of genre. Offered such outstanding regularity, it’s fitting that Crimson Velvet’s most current mini-album is titled Queendom—they handily tower higher than their contemporaries.

Queendom does not overflow with excellence, even though, and its title monitor hardly ever provides the quintet the prospect to flaunt their vocal prowess. Right after the year-and-a-half wait given that their past single “Psycho,” the song’s uplifting dance-pop is far too low-critical and frustratingly one particular-dimensional. In the past, Crimson Velvet’s singles experienced certain textures and buildings that bolstered their lyrics the streamlined style-mixing of “Red Flavor” concluded with a sudden ritardando, suggesting a remaining savoring of summer time appreciate, while the stirring chord alterations and strings of “1 of These Nights” mirrored its uneasy navigation of heartbreak. Listed here, the information is 1 of direct encouragement, and with out any risk-getting, cries to “be boss” fall flat. The pre-chorus stands out for its piano-home chords they’re graceful and heat, like a mate clutching your hand, giving a wordless assurance of aid. Nonetheless this passion doesn’t register somewhere else, so the pep rings hollow.

Substantially of Queendom is likewise unambitious, but a pair of its other music at the very least have almost everything in order. “Knock on Wood” traces the anxieties of slipping in adore, fleshing out the assortment of emotions felt with very careful element. The verses have sweet melodies, but sharp synth stabs expose an undercurrent of nervousness. Later, the chorus’ staccato-like singing finds Pink Velvet striving to appear composed. Even the titular line’s varied deliveries are essential: When the members use a greater register, they sound giddy and hopeful, whilst confident times existing them as hotly established to win over their crush. “Pushin’ N Pullin’” is the most excellent observe: Just after a referee whistle blows, piano chords bounce back and forth to sign preventing concerning enthusiasts. When the chorus arrives, vocal harmonies blossom and press every little thing else apart. That the piano can be listened to beneath this breathy, blissful cloud is relocating it is a image of how this couple’s long-standing like and endurance earn in excess of their quarreling. It’s the most striking depiction of romance in Crimson Velvet’s occupation.

Queendom the two falters and thrives in simplicity. On “Better Be,” an elastic beat bubbles and squirms, but neither the vocal harmonies nor the instrumentation generate enough tension to move the song previous charmless cool. With its f(x) verses and ITZY synths, “Pose” convinces you of its poise irrespective of the tepid vitality amount. “Hello, Sunset” really nails a laid-again environment, forming a mild swaying rhythm with guitar strums. For a music about luxuriating in the joys of a extended-lasting marriage, it’s an apt nearer to this chapter of Purple Velvet’s job.

In fact, suitable in advance of Queendom’s launch, the team celebrated their seventh anniversary with the “Queens Archive,” giving limited movie clips soundtracked by non-singles from their back again catalog. While it served as a reminder of how robust their tunes has always been, seeing these videos prior to Queendom’s release was bittersweet it feels like Crimson Velvet are uninterested in proving their royal position on this mini-album. No song in this article is outright negative, and much of their best assets shine by the banalities, but Queendom feels like a signpost of Pink Velvet’s former glory. You arrive to it anticipating to satisfy the royals in the flesh, only to be confronted with their portraits rather.


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